4) MAKE IT EASY FOR BUYERS TO PURCHASE
Research suggests that those who visit your online store have a very short attention span. This means that you have an average of 15 seconds to please or rather attract them. Therefore, avoid putting obstacles that will make them pay less attention to your store. There should be a simple navigation through the online store, in this case, a blog or a website. Besides, the buying process should be simple and should involve less collection of customer information.